The company is unusual because it sells both wholesale and retail. At the entrance, visitors will be greeted by a restored '32 Ford truck once used to deliver candy. One prominent feature will be a 30-foot-long, 12-foot-tall Jelly Belly display that reportedly holds $100,000 worth of jelly beans. The new, larger store will offer even more display space.
Sweeties is known for its incredible selection and variety, including throwback items available at few other places. I'd rather have a little dust on my shelves and sell you a candy bar at 67 cents than offer you the same bar at $1.29 because I've got a wood floor and halogen lighting." "I’m not about being a hootie tootie, frilly, wood floor, beautiful lighting type of store," he quips. The new store, which Scheiman says is 90 percent complete and is expected to open later this year, will continue in that tradition. If you've been to Sweeties, you know it offers good deals in a warehouse-style environment. "I've been in the candy business since I was 15 years old," says Scheiman, who purchased Sweeties in 1982 and has seen it grow by about 10 percent each year. Talk about a great marketing opportunity. He purchased the five-acre property from an estate in 2012.Ī highly visible sign featuring a 40-foot lollipop soon will rise along I-480, where approximately 135,000 cars pass by on a daily basis. In the coming years, Scheiman also has plans to build another 18 holes - Candyland-themed, of course - and an ice cream shop. The $3.5-million project will feature a 36-hole mini-golf course called Sweeties Golfland (18 holes already are open). Just his own cash that he's socked away for years selling candy.
On any given day, the venue has $2 million worth of candy inventory on store shelves.Īnd now, after multiple expansions to his original space at 7480 Brook Park Road in Brooklyn, Scheiman is constructing an all new, 40,000-square-foot candy emporium in Old Brooklyn - the old-fashioned way: no debt, no grants, no incentives.
Last year, Sweeties attracted over 250,000 customers to its store. Shoppers will find things there that are available nowhere else, like candy cigarettes, which, while not politically correct, are a top seller. Sweetie Candy, also known as Sweeties, is the largest candy store in America. Tom Scheiman believes in doing things the old-fashioned way.
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